Van Cleef & Arpels

In 1896, in Paris, the son of a jewel dealer, Alfred Van Cliff, married the daughter of another stone merchant, Estelle Arpels. Soon after, Alfred teamed up with his wife’s brothers, Charles and Julien, and founded the jewelery firm Van Cleef & Arpels .

The company Van Cleef & Arpels was not limited to activities in the field of jewelry creation. Her masters constantly came up with technical innovations that make it possible to implement unthinkable projects before. For example, in 1933 the company developed a technology called "Serti Mysterieux" (which translates as "mysterious frame"). She gave jewelers the opportunity to create jewelry from rubies and sapphires in the form of stained glass, without visible claws and holders. This technology Van Cleef & Arpels actively uses so far.

Today the company creates, perhaps, the most refined French jewelry. The jewelry line of the brand includes about 20 different collections. So, the main motive of the Perlee collection is a granular decoration of pink and white gold. The Papillons series consists of ornaments inspired by the lightness of a butterfly, and the line Les Voyages Extraordinaires is devoted to a journey into the wonderful worlds based on the cycle of works "Unusual Journeys" by Jules Verne.

The Papillons series consists of ornaments inspired by the lightness of a butterfly, and the line Les Voyages Extraordinaires is devoted to a journey into the wonderful worlds based on the cycle of works "Unusual Journeys" by Jules Verne.

The company Van Cleef & Arpels was not limited to activities in the field of jewelry creation. Her masters constantly came up with technical innovations that make it possible to implement unthinkable projects before. For example, in 1933 the company developed a technology called “Serti Mysterieux” (which translates as “mysterious frame”). She gave jewelers the opportunity to create jewelry from rubies and sapphires in the form of stained glass, without visible claws and holders. This technology Van Cleef & Arpels actively uses so far. The company Van Cleef & Arpels was not limited to activities in the field of jewelry creation. Her masters constantly came up with technical innovations that make it possible to implement unthinkable projects before. For example, in 1933 the company developed a technology called “Serti Mysterieux” (which translates as “mysterious frame”). She gave jewelers the opportunity to create jewelry from rubies and sapphires in the form of stained glass, without visible claws and holders. This technology Van Cleef & Arpels actively uses so far.

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