The Luxury Market in India: Maharajas to Masses
- February 24, 2018
- 10
- Mumbai, Inida
A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.
A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.
Glyn Atwal
"Academician & Writer"
Glyn Atwal is Associate Professor of Marketing at Burgundy School of Business, an international Graduate School of the French network of Grandes Ecoles. His teaching, research, and consultancy expertise focuses on marketing and strategy within the affluent and luxury space. He has presented at leading universities worldwide, including Harvard Business School, and is co-author of Luxury Brands in China and India, co-editor of The Luxury Market in India: Maharajas to Masses and Luxury Brands in Emerging Markets (Palgrave Macmillan). Prior to academia, Glyn worked in industry for Saatchi & Saatchi, Young & Rubicam, and Publicis.
Soumya Jain
"Journalist and Writer"
Her experience and proficiency have acquainted her with every sphere of the lifestyle industry. Journey of Soumya Jain from a Bachelor’s Degree in Journalism to launching a startup called LuxuryFacts is highly inspiring. Understanding and covering the luxury industry is a passion for Soumya. She genuinely believes that the luxury industry has a huge potential to grow in India and that the online medium has a very important role to play here.Thus, she started LuxuryFacts in April 2010. LuxuryFacts is an online luxury magazine, which lets readers retreat into the glamorous, exciting and heritage world of luxury across all sectors. LuxuryFacts also encourages discourse on how luxury brands can grow and increase their presence in certain markets. Prior to LuxuryFacts, Soumya was an editorial member for the magazines MillionaireAsia India and Asia-Pacific Boating India.
Review
A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.